Online Fundraising Platforms Charities Should Look Out For.
In the last few years, there has been a big explosion of online platforms for charities on the market. You could say that it is now the “in thing” for a charity. Each online platform is different in many ways, from functionality to how they charge. The support given to charities through fundraising campaigns also differs. The key is for charities to choose the one that fits their requirements, and it is best that charities do a thorough review of each platform. Charities must do proper research which will save a lot of hassle later! Below we take look at a few of the large ones and a few lesser known small players.
JustGiving is well-known and was one of the first online fundraising platforms for charities on the market. It was launched in 2001 and, these days, everyone’s heard of JustGiving. They charge 0% as platform fees and 1.9%+20p+VAT as transaction fees. Gift Aid is included as standard so charities will get the additional 25% top-up and along with that, they charge for Gift Aid.
According to their website, Crowdfunder has raised over £250m on some 300,000 projects. They charge 0% as platform fees and 1.9%+20p+VAT as transaction fees. Gift Aid is included as standard and at no additional charge.
This is a recent fundraising platform to hit the market. The reach is worldwide and this platform is totally free. Gift Aid is included and no additional charge and Facebook allows PayPal giving fund. Facebook uses the creator's Stripe's current account to send through the money. They have a dedicated Facebook Fundraisers Page. As you would expect, it comes with Facebook’s “bells and whistles”.
GoFundMe allows the use of PayPal Giving Fund. According to their website, GoFundMe has the first and only donor guarantee in the industry. There's 0 platform fees and their processing fee is 2.9% + 25p. Gift Aid is included as standard and no additional charge.
Launched in 2009 and raised over £24m. According to their website, over 7,000 charities and community groups have created a Localgiving page to raise donations. There is an annual fee of £96 (£80+VAT) and processing fee is 1% + 16p charge for debts cards. Gift Aid is included as standard and no additional charge.
Originally launching in 2016, it did re-launch in 2021. Wonderful uses Pay-by-Bank technology for donations. It's simple to use and totally free, no platform fees and no transaction charges. Gift Aid is included as standard with no additional charges. If an individual donates £10 then with the Gift Aid the charity will receive £12.50.
You may also want to take note after 12 years of doing really well, Virgin Money Giving closed at the end of 2021.