Is Your Accountant Your Super Hero?

Wednesday 15 July 2020

Is Your Accountant Your Super Hero?

Many articles have been circling since lockdown about the fact that us accountants might be the SME superheroes of Covid-19. That being said, I’ve also seen multiple posts on LinkedIn and other social channels whereby business owners are unable to get in touch with their accountant during this period and have received little to no guidance from them at all.

If you are ever in a situation where a seed of doubt starts to set in with regards to your current accountant, whether it be due to their response to the pandemic or something that you’ve been ignoring for quite some time now, ask yourself the following questions:

  • Are they being proactive, I just get the old numbers, what about the future?
  • Do they actually understand my business and personal goals on a deeper level?
  • Are they available? Easy to communicate with? Or do they just contact me once a year with a bill?

If the answer to the above questions is no, then it might be the right time to consider switching accountants. Switching accountants is a big decision. The relationship between accountant and business owner should be a very personal one and cutting off a relationship with a trusted business advisor can be extremely difficult to do. Loyalty may be a reason to stay, but a business owner simply cannot afford any setbacks – especially where tax and compliance are concerned.

You are absolutely right to feel annoyed if your accountant doesn’t provide the level you expected and doesn’t go above and beyond to truly make an impact on your business and personal life. An accountant should be more than a ''bean counter", which is important, but also someone who will actively seek to take an interest in your business, to listen, understand and provide an objective view and opinion. Not to put obstacles in front of your vision, but to help steer a course through the hidden dangers that being in business will inevitably bring.

They should continue to ensure the key areas have been thought through and considered in full, they will seek to help business owners achieve their goals by assisting to remove these barriers to performance, releasing the potential in your ideas and concept.

These 3 questions are important to me as an advisor too. They have certainly made me think more about my role and it has certainly improved my relationship with my clients, which I view more as one of a partnership.

At Raffingers, our mission has always been to make a positive impact on the lives of our people and our clients. We live and breath this mission every day and our business core values back that up completely. Our core values guide everything from our work approach to our relationships with clients, we always aim to:


Everything we do is about making a positive impact on the lives of our people and our clients. We go above and beyond to help our clients achieve their business and personal goals.


We keep our promises and we always deliver. We are committed to seeing things through and we will do everything in our power to make things happen.


We take pride in doing things brilliantly. We are focussed on delivering an outstanding service that gives our clients memorable magic moments.


We always make time for our clients and for each other. That's because it's all about making everyone feel respected, valued and appreciated.


We want to stay one step ahead, so we continually find new ways to improve everything we do. We think big and we make bold decisions.

So… ask yourself these questions, ask yourself if your accountant has been your superhero through Covid-19, and ask yourself why you haven’t already made the change. If you’re not really getting the answers you want, please do contact me, and allow me an opportunity to discuss what Raffingers can offer.

Get in touch! Email me by clicking here or alternatively give me a call on 020 8551 7200

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